Larry Greenberg, our company's founder, has a career that includes over 40 years of sales and sales management experience in organizations from $10M to $2B. During his career, he's worked successfully in several industries, including foodservice packaging and equipment, as well as custom metal fabrication, plastic molding, and the point-of-sale hardware business.
We start with a comprehensive review of your current sales organization and methodology. We then develop a list of agreed-upon deliverables and timelines. Depending on the need, we manage your salespeople and process, providing the necessary sales team optimization, including goal setting, KPIs, and feedback for successful execution of the plan.
In today's ever-changing business environment, professional sales management and sales training are key factors for your company's success. The benefits include improved top-line sales, enhanced profitability, and increased ROI. If your organization is not budgeted for an in-house sales management position, Sales Basics will provide that necessary role on an affordable, as-needed basis.
"We worked with Larry and Sales Basics to help our outbound efforts in contacting clients. His insights into the selling process were invaluable to me and my team. After only a short time, he provided more actionable steps in our process that we received from a lengthy sales training session we attended." Jeffery Blumenfeld, Director, JCFS Career Services
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